As much as we’re all about technology, we like to be as ethical and supportive of the community as possible. We’re currently working towards investing in youth development services in the North of England, starting with the Greater Manchester area. If you want to know more about what we’re getting involved in, then read on!
So it’s a fact that more and more of today’s youth are getting into playing computer games. They play Guitar Hero in their consoles, or they play football games such as Fifa or Pro Evolution Socccer (PES). It’s so easy to sit at home in front of a screen and tap a few buttons, but surely the more physical and sociable option is to get out in a garage playing an instrument and forming a band, or running around on the field in the local park with your friends?
We got the idea to invest in sports after a visit to Central & Southern Europe in 2009 on an educational trip with Break Your Limits. Everywhere you looked there were children playing in the fields, playing hop-skotch, football, cricket. Families having picnics in the park or feeding the ducks. It reminded me of my youth, and the fun I’d have with my family and friends. Upon returning to the UK I noticed that the parks were empty. There were 3-4 people kicking a ball half-heartedly on the field. The playgrounds were strewn with beer cans and cider bottles, and the busiest shops in town were Game and Gamestation.
This really struck a chord with me and the rest of the DigitalVibe team, and a decision was made to invest in the development and promotion of sporting facilites and activities starting with primary school pupils. As part of a long term preventative scheme, we’re also going to be investing in similar projects in Europe with the aim to nip the problem in the bud before it takes hold in Europe to the extent that it has affected the UK.
